Seven in ten would not have reported before. Now they do.
Amazon's Protective Services Investigations Group knew employee concerns went unreported at scale. International staff faced carrier fees, language barriers, and discomfort calling a foreign number. What they built with Safe Workplace was co-designed with global employees themselves.
Under-reporting is expensive. And dangerous.
Amazon's Protective Services Investigations Group knew that employee concerns were going unreported at scale — and knew exactly why. The existing options had been built for a US corporate audience: a US-based hotline number that carried carrier fees internationally, an email address that felt like it went to the employer rather than an independent third party. Focus groups revealed that employees wanted true anonymity from a platform that wasn't part of the company they worked for.
- International staff faced carrier fees calling a US number
- Language barriers on a single-language hotline
- Discomfort emailing what felt like an employer inbox
- No true anonymity — employees wanted an independent third party
Safe Workplace was approved after eight successive security reviews with a "Highly Confidential" classification — every layer of encryption, hosting, access control and vendor risk assessed against Amazon's own internal standards.
Co-designed with employees. Launched where they already were.
Safe Workplace was co-designed with Amazon's global workforce through 62 group workshops and 59 creative communications. The platform offered anonymous incident reporting, live chat with triage analysts, region-based VoIP calling to five security centres, desktop web access, a mobile app, and multi-language support. Physical marketing — posters, badge tags, QR codes — landed the channel across HQ1, HQ2 and every fulfilment building worldwide, so the reporting route was visible exactly where employees were.
Every barrier to speaking up, closed at once.
One tool, every barrier: no carrier fees, no language mismatch, no US-only endpoint, no employer inbox. And it was built with the people who use it — not designed for them.
- True anonymityIndependent third-party channel, encrypted and access-controlled.
- Region-based VoIPFive security centres worldwide, no carrier fees for the reporter.
- Multi-language everythingReporting works in the language the employee already thinks in.
- Co-designed rollout62 workshops shaped the platform before it launched.
- Meets employees where they areMobile, web, QR code, badge tag — the channel is visible in the building.
Three regions. One year. Fifty-one countries live.
The launch was phased across three global regions — each supported with local workshops, communications and physical marketing at every major site. By the end of the first year every region was live, and reports were flowing from countries where speak-up channels had never previously reached.
A measurable culture change. Not a feature win.
Of reporters confirmed they would not have raised their concern through any previous route Amazon offered.
Engagement rate across the corporate workforce — approximately 40 points above industry benchmark.
Of reports submitted anonymously — evidence the confidentiality guarantee is trusted, not just published.
Hours saved per case through automation — routing, triage, evidence gathering all built into the workflow.
“Safe Workplace is the perfect direct line to our people.”
Global workforces chose CalmER. So can you.
See how Amazon co-designed the reporting platform 51 countries actually use — and turned an under-reporting problem into a measurable culture change.