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Roche replaced manual
adverse event monitoring with AI
and cut 20 hours a week while
improving risk accuracy by 50%.
Roche replaced manual adverse event monitoring with AI and cut 20 hours a week while improving risk accuracy by 50%.
Roche replaced manual adverse event monitoring with AI and cut 20 hours a week while improving risk accuracy by 50%.
50% faster resolution
6 hrs saved per case
4x increase in actionable intelligence
50%
Improvement in
risk accuracy
20 hrs
Saved per week
vs manual monitoring
70%
Reduction in
monitoring costs
Roche is one of the world's largest pharmaceutical companies, operating across Europe and beyond with a portfolio spanning oncology, immunology, and rare disease. Like every pharma business, it carries a strict regulatory obligation: monitor social channels for adverse events, assess them accurately, and report them fast. For Roche Europe's communications team, that obligation was being met the hard way.
Roche is one of the world's largest pharmaceutical companies, operating across Europe and beyond with a portfolio spanning oncology, immunology, and rare disease. Like every pharma business, it carries a
strict regulatory obligation: monitor social channels for adverse events, assess them accurately, and report them fast. For Roche Europe's communications team, that obligation was being met the hard way.
Roche is one of the world's largest pharmaceutical companies, operating across Europe and beyond with a portfolio spanning oncology, immunology, and rare disease. Like every pharma business, it carries a strict regulatory obligation: monitor social channels for adverse events, assess them accurately, and report them fast. For Roche Europe's communications team, that obligation was being met the hard way.
The Challenge
Manual monitoring.
Missed signals.
Mounting pressure.
Roche's pharmacovigilance team was tracking adverse events across social media by hand. Every platform — LinkedIn, X, Facebook, YouTube, Instagram — required human eyes, human judgement, and human hours. In a world where patients post about drug reactions in real time, across dozens of languages, in markets spanning the whole of Europe, that approach was neither scalable nor reliable. The volume was growing faster than any team could monitor. And in pharmacovigilance, a missed adverse event isn't just an operational failure — it's a regulatory one.
The pressure on Roche's communications and PV teams was significant. Manual processes introduced inconsistency: events caught on one channel could be missed on another. Speed was limited by human availability — meaning events flagged overnight or across time zones could sit unreviewed for hours. Accuracy varied with workload and fatigue. And the cost of maintaining a team capable of monitoring at the required scale and frequency was substantial. Roche Europe needed a solution that was always on, language-agnostic, and accurate enough to meet regulatory standards without the operational overhead.
Roche's pharmacovigilance team was tracking adverse events across social media by hand. Every platform — LinkedIn, X, Facebook, YouTube, Instagram — required human eyes, human judgement, and human hours. In a world where patients post about drug reactions in real time, across dozens of languages, in markets spanning the whole of Europe, that approach was neither scalable nor reliable. The volume was growing faster than any team could monitor. And in pharmacovigilance, a missed adverse event isn't just an operational failure — it's a regulatory one.
The pressure on Roche's communications and PV teams was significant. Manual processes introduced inconsistency: events caught on one channel could be missed on another. Speed was limited by human availability — meaning events flagged overnight or across time zones could sit unreviewed for hours. Accuracy varied with workload and fatigue. And the cost of maintaining a team capable of monitoring at the required scale and frequency was substantial. Roche Europe needed a solution that was always on, language-agnostic, and accurate enough to meet regulatory standards without the operational overhead.
“In pharmacovigilance, you cannot afford to miss something. But manual monitoring at scale is simply not sustainable.”
— Caitriona Hennessey, Regional Head of Communications, Roche
Draft — pending sign-off
The Solution
Always on.
Multilingual.
Three minutes from event to notification.
SafeWork deployed its AI-driven adverse event monitoring platform for Roche Europe — replacing the manual process entirely. The system continuously monitors all major social channels on an hourly basis, scanning for adverse event signals in over 50 languages using natural language processing. When a potential adverse event is identified, it is automatically assessed and a full notification is sent to the Roche team within three minutes. Detection at 9:09 PM. Client notified by 9:12 PM. Every time.
SafeWork deployed its AI-driven adverse event monitoring platform for Roche Europe — replacing the manual process entirely. The system continuously monitors all major social channels on an hourly basis, scanning for adverse event signals in over 50 languages using natural language processing. When a potential adverse event is identified, it is automatically assessed and a full notification is sent to the Roche team within three minutes. Detection at 9:09 PM. Client notified by 9:12 PM. Every time.
A custom real-time dashboard gives Roche's PV and communications teams complete visibility across every monitored channel — with every flagged event reviewable, documented, and audit-ready. Scheduled human review sits on top of the AI layer, ensuring nothing is actioned without appropriate oversight. For a business operating across multiple European markets with different languages and regulatory environments, the ability to monitor simultaneously, accurately, and without additional headcount was the critical capability SafeWork provided.
A custom real-time dashboard gives Roche's PV and communications teams complete visibility across every monitored channel — with every flagged event reviewable, documented, and audit-ready. Scheduled human review sits on top of the AI layer, ensuring nothing is actioned without appropriate oversight. For a business operating across multiple European markets with different languages and regulatory environments, the ability to monitor simultaneously, accurately, and without additional headcount was the critical capability SafeWork provided.
AI Adverse Event Monitoring
Real-Time Social Scraping
Multilingual NLP (50+)
Automated PV Reporting
Live Dashboard & Audit Trail
Channel Coverage
Every channel. Every hour. Every language.
SafeWork monitors all major social platforms on an hourly cycle — scanning for adverse event signals across Roche's full European footprint. Each channel is processed through the same multilingual NLP engine, ensuring consistent detection standards regardless of platform, language, or time of day. The system never sleeps, never fatigues, and never misses a shift change.
SafeWork monitors all major social platforms on an hourly cycle — scanning for adverse event signals across Roche's full European footprint. Each channel is processed through the same multilingual NLP engine, ensuring consistent detection standards regardless of platform, language, or time of day. The system never sleeps, never fatigues, and never misses a shift change.
The client continues to expand SafeWork's remit across the business, with plans to roll out the Incident Management and Risk modules in Q2. The ER team is now one of the most data-literate functions in the business — and the Friday afternoon admin sprint is a distant memory.
The client continues to expand SafeWork's remit across the business, with plans to roll out the Incident Management and Risk modules in Q2. The ER team is now one of the most data-literate functions in the business — and the Friday afternoon admin sprint is a distant memory.
Hourly
x
Hourly
Hourly
YouTube
Hourly
Hourly
3 min
From adverse event detection to client notification
50+
Languages monitored
simultaneously via NLP
100%
Accuracy — zero adverse events
missed
The Results
Faster. More accurate. A fraction of the cost.
The results for Roche Europe were immediate and measurable. Risk accuracy improved by 50% against the previous manual process — a direct consequence of removing human error and inconsistency from the detection layer. The communications team reclaimed 20 hours per week that had previously been absorbed by manual channel monitoring. And the overall cost of adverse event monitoring fell by up to 70% compared to maintaining an equivalent manual operation.
The results for Roche Europe were immediate and measurable. Risk accuracy improved by 50% against the previous manual process — a direct consequence of removing human error and inconsistency from the detection layer. The communications team reclaimed 20 hours per week that had previously been absorbed by manual channel monitoring. And the overall cost of adverse event monitoring fell by up to 70% compared to maintaining an equivalent manual operation.
Beyond the operational numbers, SafeWork gave Roche something harder to quantify but equally important: confidence. Confidence that every channel was being watched, in every language, at every hour. That no adverse event would go undetected because a team was stretched or a time zone was awkward. In a regulatory environment where the consequences of a missed report are severe, that confidence is not a nice-to-have — it is the point.
Beyond the operational numbers, SafeWork gave Roche something harder to quantify but equally important: confidence. Confidence that every channel was being watched, in every language, at every hour. That no adverse event would go undetected because a team was stretched or a time zone was awkward. In a regulatory environment where the consequences of a missed report are severe, that confidence is not a nice-to-have — it is the point.
50%
Improvement in risk accuracy — AI-driven detection eliminated the inconsistency and human error inherent in manual monitoring
6 hrs
Hours saved per case through automated routing, deadline tracking, and template-driven workflows
70%
Reduction in monitoring costs — automated, always-on coverage at a fraction of the cost of maintaining a manual equivalent
100%
Detection accuracy — zero adverse events missed since the platform went live, across all channels and languages
0
Adverse events missed. In a regulatory environment where a single failure to detect and report can trigger formal enforcement, that number is the one that matters most.
Minutes — average response time from new case notification to first action, down from 20 minutes on the previous platform.
“
This is a no brainer.
Caitriona Hennessey
Regional Head of Communications, Roche Europe
Roche Europe continues to run SafeWork's AI monitoring across all major social channels, with the platform expanding its language and channel coverage as Roche's footprint grows. What began as a solution to a resourcing problem has become the standard for how Roche monitors pharmacovigilance obligations at scale — accurate, automated, and always on.
Roche Europe continues to run SafeWork's AI monitoring across all major social channels, with the platform expanding its language and channel coverage as Roche's footprint grows. What began as a solution to a resourcing problem has become the standard for how Roche monitors pharmacovigilance obligations at scale — accurate, automated, and always on.
Company Overview
Company
Roche
Industry
Pharmaceutical ·
Pharmacovigilance
Scale
One of the world's
largest pharma companies
Deployment
Roche Europe
Portfolio
Oncology, Immunology,
Rare Disease
Modules Deployed
AI Adverse Event Monitoring
Real-Time Social Scraping
Multilingual NLP (50+)
Automated PV Reporting
Live Dashboard & Audit Trail
Always-On Monitoring
Hourly social channel scans across all
platforms
50+ languages via multilingual NLP
engine
3-minute detection-to-notification
SLA
Full audit trail for every flagged event
Human review overlay for regulatory
compliance
Key Outcomes
Risk accuracy
↑ 50%
Time saved
20 hrs/week
Cost reduction
Up to 70%
Detection speed
3 min
Events missed
Zero
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Always on. Zero missed. Three minutes flat.
Always on. Zero missed. Three minutes flat.
See how SafeWork's AI-driven pharmacovigilance monitoring
gives your team the accuracy, speed, and confidence that manual
processes never could.
See how SafeWork's AI-driven pharmacovigilance monitoring
gives your team the accuracy, speed, and confidence that manual
processes never could.
Solutions
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Policy
Contact
Solutions
Legal
Privacy
Terms
Policy
Contact
The Solution
Always on.
Multilingual.
Three minutes from event to notification.
SafeWork deployed its AI-driven adverse event monitoring platform for Roche Europe — replacing the manual process entirely. The system continuously monitors all major social channels on an hourly basis, scanning for adverse event signals in over 50 languages using natural language processing. When a potential adverse event is identified, it is automatically assessed and a full notification is sent to the Roche team within three minutes. Detection at 9:09 PM. Client notified by 9:12 PM. Every time.
A custom real-time dashboard gives Roche's PV and communications teams complete visibility across every monitored channel — with every flagged event reviewable, documented, and audit-ready. Scheduled human review sits on top of the AI layer, ensuring nothing is actioned without appropriate oversight. For a business operating across multiple European markets with different languages and regulatory environments, the ability to monitor simultaneously, accurately, and without additional headcount was the critical capability SafeWork provided.
AI Adverse Event Monitoring
Real-Time Social Scraping
Multilingual NLP (50+)
Automated PV Reporting
Live Dashboard & Audit Trail
Channel Coverage
Every channel. Every hour. Every language.
SafeWork monitors all major social platforms on an hourly cycle — scanning for adverse event signals across Roche's full European footprint. Each channel is processed through the same multilingual NLP engine, ensuring consistent detection standards regardless of platform, language, or time of day. The system never sleeps, never fatigues, and never misses a shift change.
The client continues to expand SafeWork's remit across the business, with plans to roll
out the Incident Management and Risk modules in Q2. The ER team is now one of the
most data-literate functions in the business — and the Friday afternoon admin sprint
is a distant memory.
Hourly
x
Hourly
Hourly
YouTube
Hourly
Hourly
3 min
From adverse event detection to client notification
50+
Languages monitored
simultaneously via NLP
100%
Accuracy — zero adverse events
missed
The Results
Faster. More accurate. A fraction of the cost.
The results for Roche Europe were immediate and measurable. Risk accuracy improved by 50% against the previous manual process — a direct consequence of removing human error and inconsistency from the detection layer. The communications team reclaimed 20 hours per week that had previously been absorbed by manual channel monitoring. And the overall cost of adverse event monitoring fell by up to 70% compared to maintaining an equivalent manual operation.
Beyond the operational numbers, SafeWork gave Roche something harder to quantify but equally important: confidence. Confidence that every channel was being watched, in every language, at every hour. That no adverse event would go undetected because a team was stretched or a time zone was awkward. In a regulatory environment where the consequences of a missed report are severe, that confidence is not a nice-to-have — it is the point.
50%
Improvement in risk accuracy — AI-driven
detection eliminated the inconsistency and
human error inherent in manual monitoring
6 hrs
Hours saved per case through automated
routing, deadline tracking, and template-driven
workflows
70%
Reduction in monitoring costs — automated,
always-on coverage at a fraction of the cost of
maintaining a manual equivalent
100%
Detection accuracy — zero adverse events
missed since the platform went live, across all
channels and languages
0
Adverse events missed. In a regulatory environment where a single failure to detect and
report can trigger formal enforcement, that number is the one that matters most.
“
This is a no brainer.
Caitriona Hennessey
Regional Head of Communications, Roche Europe
Roche Europe continues to run SafeWork's AI monitoring across all major social channels, with the platform expanding its language and channel coverage as Roche's footprint grows. What began as a solution to a resourcing problem has become the standard for how Roche monitors pharmacovigilance obligations at scale — accurate, automated, and always on.