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Employee Relations & RIsk
How Amazon solved under-reporting
by co-designing a global employee reporting platform with its own workforce.
How Amazon solved under-reporting by co-designing a global employee reporting platform with its own workforce.
How Amazon solved under-reporting by co-designing a global employee reporting
platform with its own workforce.
Amazon approved SafeWork to tackle under-reporting and enable earlier detection of employee concerns across its global corporate operations. The platform was co-designed with employees, rolled out worldwide, and deployed across Amazon, AWS, PillPak, and most Amazon subsidiaries.
Amazon approved SafeWork to tackle under-reporting and enable earlier detection of employee concerns across its global corporate operations. The platform was co-designed with employees, rolled out worldwide, and deployed across Amazon, AWS, PillPak, and most Amazon subsidiaries.
51
Countries with active users
70%
Would not report without Safe Workplace
3x
Early risk and concern detection
69%
Engagement rate (~40% above industry)
case
Amazon didn't buy a reporting tool off the shelf. They commissioned Safe Workplace to solve a specific problem: under-reporting of employee concerns and workplace risks across global corporate operations and then co-designed the solution with the very employees it was built to serve.
Amazon didn't buy a reporting tool off the shelf. They commissioned Safe Workplace to solve a specific problem: under-reporting of employee concerns and workplace risks across global corporate operations and then co-designed the solution with the very employees it was built to serve.
The Challenge
Under-reporting is expensive and dangerous
Amazon's Protective Services Investigations Group (PSIG) formerly under Amazon Corporate Security — knew that employee concerns were going unreported at scale.
Employees across AMER, APAC, and EMEA had limited options: call a US-based hotline, send an email, or hope someone noticed. International staff faced carrier fees, language barriers, and the discomfort of calling a number in a country they didn't live in. The result was systemic under-reporting — and with it, delayed detection of security incidents, workplace concerns, and emerging risks.
Focus groups and employee workshops surfaced the core barriers. Employees in EMEA and APAC wanted anonymity real anonymity, not a promise from their employer. They cited cultural stigma around "snitching" and whistleblowing. They wanted a third-party platform that Amazon didn't control, so they could trust that their identity was protected. And they wanted to report from their own devices, outside the corporate VPN, without fear of being tracked.
Amazon needed a platform that could address every one of these barriers — and scale to 350,000+ corporate employees across every subsidiary and region. Nothing in their existing tooling came close.
Amazon's Protective Services Investigations Group (PSIG) formerly under Amazon Corporate Security — knew that employee concerns were going unreported at scale.
Employees across AMER, APAC, and EMEA had limited options: call a US-based hotline, send an email, or hope someone noticed. International staff faced carrier fees, language barriers, and the discomfort of calling a number in a country they didn't live in. The result was systemic under-reporting — and with it, delayed detection of security incidents, workplace concerns, and emerging risks.
Focus groups and employee workshops surfaced the core barriers. Employees in EMEA and APAC wanted anonymity real anonymity, not a promise from their employer. They cited cultural stigma around "snitching" and whistleblowing. They wanted a third-party platform that Amazon didn't control, so they could trust that their identity was protected. And they wanted to report from their own devices, outside the corporate VPN, without fear of being tracked.
Amazon needed a platform that could address every one of these barriers — and scale to 350,000+ corporate employees across every subsidiary and region. Nothing in their existing tooling came close.
The Solution
Co-designed with employees. Built by Safe Workplace. Rolled out worldwide.
Safe Workplace was approved by Amazon after completing eight security reviews and multiple legal reviews for global compliance. The platform received a "Highly Confidential" data classification from Amazon's InfoSec team the highest level of trust granted to a third-party reporting system. It was purpose-built as a confidential, third-party reporting channel where employees could report incidents, file concerns, access live chat, call security, and find safety resources all from a single platform, on any device, anywhere in the world.
The solution was co-designed through workshops with employees globally. SafeWork evolved from a simple workplace violence reporting tool into a multi-channel platform offering anonymous incident reporting, anonymous live chat with PSIG triage analysts, region-based VoIP calling to security call centres in Seattle, India, South Korea, Japan, and China, a desktop-compatible web experience, and a downloadable mobile app accessible via QR code.
The global launch was phased: AMER went live on 31 January 2022, APAC followed on 14 February, and EMEA launched on 4 April — with Germany pending Works Council review. The rollout was supported by 62 small group presentations, 59 creative communications across Inside Amazon News, GREF Stories, and internal channels, and physical marketing via posters, badge tags, and QR codes in GREF buildings across HQ1 and HQ2.
Safe Workplace was approved by Amazon after completing eight security reviews and multiple legal reviews for global compliance. The platform received a "Highly Confidential" data classification from Amazon's InfoSec team the highest level of trust granted to a third-party reporting system. It was purpose-built as a confidential, third-party reporting channel where employees could report incidents, file concerns, access live chat, call security, and find safety resources all from a single platform, on any device, anywhere in the world.
The solution was co-designed through workshops with employees globally. SafeWork evolved from a simple workplace violence reporting tool into a multi-channel platform offering anonymous incident reporting, anonymous live chat with PSIG triage analysts, region-based VoIP calling to security call centres in Seattle, India, South Korea, Japan, and China, a desktop-compatible web experience, and a downloadable mobile app accessible via QR code.
The global launch was phased: AMER went live on 31 January 2022, APAC followed on 14 February, and EMEA launched on 4 April — with Germany pending Works Council review. The rollout was supported by 62 small group presentations, 59 creative communications across Inside Amazon News, GREF Stories, and internal channels, and physical marketing via posters, badge tags, and QR codes in GREF buildings across HQ1 and HQ2.
Safe Workplace was approved by Amazon after completing eight security reviews and multiple legal reviews for global compliance. The platform received a "Highly Confidential" data classification from Amazon's InfoSec team the highest level of trust granted to a third-party reporting system. It was purpose-built as a confidential, third-party reporting channel where employees could report incidents, file concerns, access live chat, call security, and find safety resources all from a single platform, on any device, anywhere in the world.
The solution was co-designed through workshops with employees globally. SafeWork evolved from a simple workplace violence reporting tool into a multi-channel platform offering anonymous incident reporting, anonymous live chat with PSIG triage analysts,
region-based VoIP calling to security call centres in Seattle, India, South Korea, Japan, and China, a desktop-compatible web experience, and a downloadable mobile app accessible via QR code.
The global launch was phased: AMER went live on 31 January 2022, APAC followed on 14 February, and EMEA launched on 4 April — with Germany pending Works Council review. The rollout was supported by 62 small group presentations, 59 creative communications across Inside Amazon News, GREF Stories, and internal channels, and physical marketing via posters, badge tags, and QR codes in GREF buildings across HQ1 and HQ2.
Employee Reporting
Employee Reporting
Anonymous Live Chat
Anonymous Live Chat
VoIP Hotline (5 regions)
VoIP Hotline (5 regions)
Mobile App & Desktop Web
Mobile App & Desktop Web
Case Management
Case Management
QR Code Reporting
QR Code Reporting
Company Overview
Company
Amazon
Industry
Technology &
E-Commerce
Scale
350,000+ corporate
employees
Region
Global (AMER,
APAC, EMEA)
Sponsor
PSIG / Amazon
Corporate Security
Modules Deployed
Employee Reporting
Anonymous Live Chat
VoIP Hotlines (5 regions)
Mobile App
Desktop Web
Case Management
QR Code Reporting
Security & Compliance
Data Subject Review
Third-Party Security Review
Highly Confidential Classification
DPIA Completed
Data Privacy Agreement
Kale Review
HR Privacy & Data Subjects
Depersonalization Audit
Key Outcomes
App downloads
4,707+
Countries reached
51
Engagement rate
69%
Retention rate
68%
Response time
5 min
Anonymous reports
50%+
QR scans
3,574
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Case Management
“
Safe Workplace is the best
direct line to our people.
Safe Workplace is the best direct line to our people.
Lindsay Miller
Investigative Project Manager
Amazon
62 workshops. 51 countries. A platform shaped by the
people who use it.
62 workshops. 51 countries. A platform shaped by the people who use it.
The Process
This wasn't a procurement exercise — it was a co-design programme. We ran 62 small group presentations and workshops globally between January 2022 and February 2023, meeting with teams from HR, ACS, Reception, Corporate Communications, and peer teams within other security organisations.
This wasn't a procurement exercise — it was a co-design programme. We ran 62 small group presentations and workshops globally between January 2022 and February 2023, meeting with teams from HR, ACS, Reception, Corporate Communications, and peer teams within other security organisations.
This wasn't a procurement exercise — it was a co-design programme. We ran 62 small group presentations and workshops globally between January 2022 and February 2023, meeting with teams from HR, ACS, Reception, Corporate Communications, and peer teams within other security organisations.
This wasn't a procurement exercise — it was a co-design programme. We ran 62 small group presentations and workshops globally between January 2022 and February 2023, meeting with teams from HR, ACS, Reception, Corporate Communications, and peer teams within other security organisations.
Employee feedback drove the addition of VoIP calling to regional security centres
the desktop-compatible web version (allowing access inside and outside the VPN), anonymous live chat (the first such feature within any Amazon security reporting tool), and multi-language support starting with Spanish. The 5-Minute Roadshow format — three slides, a Q&A, and live troubleshooting became the primary vehicle for education and adoption, and the resulting Q&A sessions sparked the creation of informational overview videos that received over 9,000 combined views.
Employee feedback drove the addition of VoIP calling to regional security centres the desktop-compatible web version (allowing access inside and outside the VPN), anonymous live chat (the first such feature within any Amazon security reporting tool), and multi-language support starting with Spanish. The 5-Minute Roadshow format — three slides, a Q&A, and live troubleshooting became the primary vehicle for education and adoption, and the resulting Q&A sessions sparked the creation of informational overview videos that received over 9,000 combined views.
Employee feedback drove the addition of VoIP calling to regional security centres
the desktop-compatible web version (allowing access inside and outside the VPN), anonymous live chat (the first such feature within any Amazon security reporting tool), and multi-language support starting with Spanish. The 5-Minute Roadshow format — three slides, a Q&A, and live troubleshooting became the primary vehicle for education and adoption, and the resulting Q&A sessions sparked the creation of informational overview videos that received over 9,000 combined views.
Marketing was embedded into the physical environment: QR code posters were deployed
across GREF buildings in HQ1 and HQ2, badge tags were distributed to employees, and the
marketing QR code alone generated thousands of scans across 600+ cities in 51 countries. All users
who responded to a satisfaction survey reported they were happy with the product, and
80% said they downloaded and kept the app "just in case".
Marketing was embedded into the physical environment: QR code posters were deployed
across GREF buildings in HQ1 and HQ2, badge tags were distributed to employees, and the
marketing QR code alone generated thousands of scans across 600+ cities in 51 countries. All users who responded to a satisfaction survey reported they were happy with the product, and
80% said they downloaded and kept the app "just in case".
Marketing was embedded into the physical environment: QR code posters were deployed
across GREF buildings in HQ1 and HQ2, badge tags were distributed to employees, and the
marketing QR code alone generated thousands of scans across 600+ cities in 51 countries. All users
who responded to a satisfaction survey reported they were happy with the product, and
80% said they downloaded and kept the app "just in case".
The Results
From systemic under-reporting to a global speak-up
culture — backed by data
From systemic under-reporting to a global speak-up culture — backed by data
Within the first year, Safe Workplace had fundamentally changed how Amazon's corporate workforce reported concerns. The platform generated reporting activity from 51 countries, with engagement and retention rates that exceeded industry benchmarks by a factor Amazon had never seen from an internal tool. More importantly, concerns that would have gone unreported were now reaching the PSIG in minutes — anonymously, securely, and on the employee's terms.
Within the first year, Safe Workplace had fundamentally changed how Amazon's corporate workforce reported concerns. The platform generated reporting activity from 51 countries, with engagement and retention rates that exceeded industry benchmarks by a factor Amazon had never seen from an internal tool. More importantly, concerns that would have gone unreported were now reaching the PSIG in minutes — anonymously, securely, and on the employee's terms.
Within the first year, Safe Workplace had fundamentally changed how Amazon's corporate workforce reported concerns. The platform generated reporting activity from 51 countries, with engagement and retention rates that exceeded industry benchmarks by a factor Amazon had never seen from an internal tool. More importantly, concerns that would have gone unreported were now reaching the PSIG in minutes — anonymously, securely, and on the employee's terms.
The client continues to expand SafeWork's remit across the business, with plans to roll
out the Incident Management and Risk modules in Q2. The ER team is now one of the
most data-literate functions in the business — and the Friday afternoon admin sprint
is a distant memory.
The client continues to expand SafeWork's remit across the business, with plans to roll out the Incident Management and Risk modules in Q2. The ER team is now one of the most data-literate functions in the business — and the Friday afternoon admin sprint is a distant memory.
The client continues to expand SafeWork's remit across the business, with plans to roll
out the Incident Management and Risk modules in Q2. The ER team is now one of the
most data-literate functions in the business — and the Friday afternoon admin sprint
is a distant memory.
69%
Average engagement rate approximately
40% above industry benchmark of 25%.
6+
Hours saved per case through automated
routing, deadline tracking, and template-driven
workflows
70%
of Employees said they would not have reported without Safe Workplace.
50%+
Of all reports submitted anonymously validating the thesis that third-party anonymity was the key to unlocking under-reporting
The Scale
Amazon, AWS, PillPak, and most Amazon subsidiaries —
one platform
Amazon, AWS, PillPak, and most Amazon subsidiaries —
one platform
SafeWork was deployed across Amazon's corporate footprint — not as a pilot, but as the
approved reporting platform for the Protective Services Investigations Group. The customer
base spans global corporate employees and vendors in corporate space, with the platform
accessible to all who work within Amazon Corporate, including BB (Blue Badge) employees
and YB (Yellow Badge) contractors.
SafeWork was deployed across Amazon's corporate footprint — not as a pilot, but as the
approved reporting platform for the Protective Services Investigations Group. The customer base spans global corporate employees and vendors in corporate space, with the platform accessible to all who work within Amazon Corporate, including BB (Blue Badge) employees and YB (Yellow Badge) contractors.
SafeWork was deployed across Amazon's corporate footprint — not as a pilot, but as the
approved reporting platform for the Protective Services Investigations Group. The customer base spans global corporate employees and vendors in corporate space, with the platform accessible to all who work within Amazon Corporate, including BB (Blue Badge) employees and YB (Yellow Badge) contractors.
SafeWork was deployed across Amazon's corporate footprint — not as a pilot, but as the
approved reporting platform for the Protective Services Investigations Group. The customer
base spans global corporate employees and vendors in corporate space, with the platform
accessible to all who work within Amazon Corporate, including BB (Blue Badge) employees
and YB (Yellow Badge) contractors.
As traction grew, multiple teams across Amazon reached out to explore expanding
SafeWork's capabilities for their own needs. These included GREF Customer Engagement,
AWS Workplace Incident Management, Travel Risk Management, Crisis Risk Management,
the Ex Patriate Duty of Care Team, ACS (for the STEP program and Lost & Found), and the
Emergency Services Unit. The platform's architecture was designed to evolve alongside the
growing needs of Amazon's business and customers — with the ultimate goal of becoming
the security reporting system for all who work within Amazon.
As traction grew, multiple teams across Amazon reached out to explore expanding
SafeWork's capabilities for their own needs. These included GREF Customer Engagement,
AWS Workplace Incident Management, Travel Risk Management, Crisis Risk Management,
the Ex Patriate Duty of Care Team, ACS (for the STEP program and Lost & Found), and the
Emergency Services Unit. The platform's architecture was designed to evolve alongside the growing needs of Amazon's business and customers — with the ultimate goal of becoming the security reporting system for all who work within Amazon.
As traction grew, multiple teams across Amazon reached out to explore expanding
SafeWork's capabilities for their own needs. These included GREF Customer Engagement,
AWS Workplace Incident Management, Travel Risk Management, Crisis Risk Management,
the Ex Patriate Duty of Care Team, ACS (for the STEP program and Lost & Found), and the
Emergency Services Unit. The platform's architecture was designed to evolve alongside the
growing needs of Amazon's business and customers — with the ultimate goal of becoming
the security reporting system for all who work within Amazon.
Amazon Corporate
Emergency Services Unit
AWS
PillPak
Amazon Subsidiaries
GREF
Travel Risk Mgmt
Crisis Risk Mgmt
Ready to solve under-reporting across your
workforce?
Ready to solve under-reporting across your
workforce?
See how SafeWork gives employees a confidential, trusted way to
raise concerns — and gives your security team the intelligence to
act on them.
See how SafeWork gives employees a confidential, trusted way to
raise concerns — and gives your security team the intelligence to
act on them.
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02 — The Solution
Co-designed with employees. Built by Safe Workplace. Rolled out worldwide.
Safe Workplace was approved by Amazon after completing eight security reviews and multiple legal reviews for global compliance. The platform received a "Highly Confidential" data classification from Amazon's InfoSec team the highest level of trust granted to a third-party reporting system. It was purpose-built as a confidential, third-party reporting channel where employees could report incidents, file concerns, access live chat, call security, and find safety resources all from a single platform, on any device, anywhere in the world.
The solution was co-designed through workshops with employees globally. SafeWork evolved from a simple workplace violence reporting tool into a multi-channel platform offering anonymous incident reporting, anonymous live chat with PSIG triage analysts, region-based VoIP calling to security call centres in Seattle, India, South Korea, Japan, and China, a desktop-compatible web experience, and a downloadable mobile app accessible via QR code.
The global launch was phased: AMER went live on 31 January 2022, APAC followed on 14 February, and EMEA launched on 4 April — with Germany pending Works Council review. The rollout was supported by 62 small group presentations, 59 creative communications across Inside Amazon News, GREF Stories, and internal channels, and physical marketing via posters, badge tags, and QR codes in GREF buildings across HQ1 and HQ2.
Employee Reporting
Anonymous Live Chat
VoIP Hotline (5 regions)
Mobile App & Desktop Web
Case Management
QR Code Reporting